Flagship product
Strategic Authors
Strategic Authors is software for writers who want to get their words into published books. It is built from templates, workflows and prompts, with Claude working underneath, so an author can take what they already know and have already written and develop it, step by step, into a finished, published work.
What it does
- Templates for the pieces a book is made of: the idea, the outline, the chapter, the revision, the launch.
- Workflows that carry a writer from a pile of notes to a manuscript, in an order that works, with nothing lost along the way.
- Prompts that put Claude to work on the writer's own material, in the writer's own voice, never in its place.
How it is being built
In public, from the founder's own use. Kevin Serra publishes his own nonfiction and fiction through KRS Publishing and is writing The Branding of You live, using these same templates, workflows and prompts on his own work first. What proves itself there becomes the product. What does not, goes.
Who it is for
People in the situation the founder is in: with ideas, notes, drafts and a voice of their own, and no clear path from there to a book with their name on it.
Strategic Authors is the product KRS Publishing is building. See it at strategicauthors.com.
Television, film, and books.
GHETTO EMPIRE
The system can be beaten — victory is the trap.
In Detroit, two brothers watch the same systems destroy their parents and draw opposite conclusions. A.C. learns that paper, not money, controls power, and builds a hidden empire that runs from corner-store loosies to the Mayor's office. Goodie sees the same wreckage and picks up a badge. Twenty years on a collision course — and the brother who wins gets the hollow crown.
Detroit under high-pressure sodium orange, 1988 to now: a city where everyone tries and everyone gets punished, and two boys read that sentence in opposite directions. The camera lives where the real decisions happen — kitchen tables, wakes, the carriage house behind Grandma's — not the precincts and courtrooms other shows overfill. Violence plays without score. Information is withheld by design, and the audience does the math. It's The Wire's naturalism run through Breaking Bad's precision, built around a family dinner the show spends six seasons making unrecoverable.
Pilot teleplay complete. Series architecture in place; final passes underway.
The core — Two brothers, one family, opposite operating systems running on the same wound. Break that divergence and there's no show.
Where it flexes — Ensemble breadth, set-piece scale, and the period footprint all scale to budget. Detroit, the brothers, and the paper thesis are the only things bolted down.
THE REGULARS
A strip club is only shocking if you believe the rest of life is honest.
A former stripper turned licensed therapist secretly trains the dancers at her old club to use clinical technique on their customers — promising the women safety, power, and better regulars. But as the men start confessing real wounds in the one room where they feel witnessed, she loses control of what she's built: a healing practice, a manipulation machine, or the only honest room in town.
It looks like a show about sex until you realize it's about the thing you almost said in bed last night, but didn't. Three rooms in an unnamed American city: the club runs hot, the therapy office runs controlled, and the training studio between them is where the two contaminate each other — while the marriages, workplaces, and silent bedrooms outside become the real show. At the center: Maren, a therapist whose polish is her most expensive costume, and Cass, the dancer with a clinician's gift the audience aches to watch escape. Bodies may be visible; souls are the subject.
Pilot teleplay assembled end-to-end and in refinement. Series spine and working bible in place.
The core — The official room for healing gets the performance; the room built for fantasy gets the truth — and the truth becomes revenue.
Where it flexes — Ensemble breadth and guest-arc scale flex to a buyer's budget in an inherently contained show; the three rooms, the two women at its center, and the engine are the only things bolted down.
UNTITLED PROPERTY
In development
Systems Over Goals
You do not rise to your goals or fall to your habits. You default to your constitution — and most people never wrote one.
In development.
I build properties, not pages.
KRS Publishing is where I develop original work I own — worlds for television and film, and books that stand on their own. Different forms, same instinct: create something durable, and keep it.
Every property here is built to survive contact with the real world. There's a core that can't be touched without breaking it — the engine, the premise, the people who make you lean in. And there's a surface designed to flex, because the person across the table has a budget, a slate, and an audience to answer to. The work should let them move the expensive pieces without ever losing the thing they fell for.
That's the discipline I care about — not just writing something good, but building something that holds up in the room, and keeps earning for years instead of ending in ten weeks.
I build worlds worth staying with. If that's what you're after, let's talk.
Write to us
Founder: Kevin Serra. KRS Publishing, founded 2025.
Contact: use the form below